Nexxen SSP Partners with Taiv to Expand CTV OOH Offering

The partnership aims to bring new opportunities in a growing category to brands and advertisers

Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”),announced a partnership between its supply-side platform, Nexxen SSP, and out of home (“OOH”) advertising group Taiv to offer connected TV (“CTV”) OOH opportunities to clients across the advertising ecosystem. The partnership delivers immersive, high impact ad experiences, reaching audiences on the biggest and most prominent screens in sports bars and restaurants across major designated market areas spanning the United States.

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Specifically, Taiv’s ad units – strategically positioned alongside premium content, such as live sports – offer an increased level of engagement in high traffic environments. With an average of eight screens per venue and numerous large format displays measuring over 10 feet, this partnership presents an effective new way for advertisers to connect with consumers while they are away from their homes and in more social environments, hitting yet another CTV touchpoint (e.g. out of home). It is one element of Nexxen’s larger CTV OOH offering.

“We’ve always been all in on CTV, and our partnership with Taiv brings broadened reach, increased visibility and enhanced scale to leading brands and advertisers looking to capitalize on CTV OOH formats,” said John Rogers, Vice President, Business Development at Nexxen. “By leveraging Taiv’s extensive network of screens in sports bars and restaurants across the US, our clients have the chance to connect with their audiences in entirely new spaces.”

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“We are thrilled to collaborate with Nexxen on expanding our reach in the CTV OOH advertising space,” said Tony Siconolfi, Chief Revenue Officer at Taiv. “Together, we’re creating a dynamic platform to provide compelling marketing messages alongside premium live sports content, and we can’t wait to see how advertisers take advantage of this offering.”

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