Machine Learning AI, E-Commerce and Advertising: Key Trends You Need to Know in 2024 Harley Ramien Dec 18, 2023 While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the…
Technology Nexxen SSP Partners with Taiv to Expand CTV OOH Offering GlobeNewswire Dec 16, 2023 The partnership aims to bring new opportunities in a growing category to brands and advertisers Nexxen, a global, unified advertising technology…
Technology Amagi Signs a Definitive Agreement to Acquire Tellyo’s Business PRNewswire Nov 10, 2023 The acquisition of Tellyo’s business will further strengthen Amagi’s video toolset for live sports and news broadcast, and business expansion in…
Technology IRIS.TV and Equativ Partner to Power Smart Contextual CTV Ad Targeting AIT News Desk Oct 30, 2023 Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered…
Machine Learning HUMAN and LoopMe Announce Integration to Scale CTV Protection for Advertising Ecosystem AIT News Desk Sep 15, 2023 LoopMe to utilize HUMAN’s best-in-class programmatic ad fraud solution to further secure premium inventory HUMAN Security, the global leader in…
Technology Nexxen Partners with Lumen to Deliver Its First High Attention CTV Solution, Complementing the… Business Wire Aug 11, 2023 Holistic solution powered by an end-to-end technology stack and in-house dynamic creative studio offers creative and campaign insights and…
Martech AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for… Business Wire May 3, 2023 AppLovin Corporation, a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user…
Technology tvScientific Reports Significant Revenue Growth and Accelerating Adoption of Performance Advertising… GlobeNewswire Apr 11, 2023 New Hires and Partnership with NBCUniversal Delivers Outcomes-Based TV Advertising to Marketers of All Sizes tvScientific, the performance…
Video Innovations in Media Quality With The Emergence of New Mediums Laura Quigley Apr 10, 2023 Worldwide, it is common to hear that numbers don’t lie. And, in today’s data-driven world, this statement holds more reason than ever. For…
Technology Publica Becomes One of the First to Join the Amazon Publisher Services Streaming TV Ad Server… Business Wire Mar 12, 2023 Publica, a leading Connected TV (CTV) ad-server owned by Integral Ad Science, announced that they will be joining the new, global Amazon Publisher…