7 Ways AI Technology Can Enhance Your Brand’s NFT Strategy

Powerful artificial intelligence (AI) is no longer the stuff of optimistic (or doomsaying) science fiction. Its value is being proven across nearly every field of human endeavor every day, from art to science and beyond — but few places show off its unique strengths quite as well as the field of digital marketing. When combined with the new frontiers of commerce unlocked by NFTs (non-fungible tokens) and the broader Web3 space, AI is a force that no brand can afford to ignore.

But what does AI really mean for brands that are considering entering the NFT space, and how can it help you do better business from concept to creation to targeted campaign? Here are seven practical implementations you should start building toward right now.

Building out your understanding of the current state of the NFT market is an essential first step, and it’s also an excellent point to build AI into your workflow. One of AI’s strongest suits is its capability to analyze mass quantities of data to surface valuable insights, and there may be no more data-rich marketplace than that of NFTs thanks to the inherent transparency of blockchain transactions. AI tech can help analyze trends in pricing and usage to determine your ideal drop conditions, and it can even identify potential buyers to concentrate your outreach on.

The viral popularity of AI art generation tools such as Dall-E 2 proves there’s no going back to a pre-AI world in terms of content creation. It doesn’t end at static images, either; AI is being used to create living art pieces that change over time; instantly-generated, fully voiced, interactive digital characters; and much more. The major question of the medium, of course, is whether AI creations can be copyrighted. But entertainment brands don’t need to remain in a holding pattern while we wait for legal precedent to be more clearly laid out. Involving skilled humans in the process of AI-driven content creation sets up a transformative fusion of machine possibilities and human ingenuity, leaving no question of ownership even as you create more and better art than ever before.

AI NFTs are the latest wave of digital collectibles that are changing the way commercial brands think about their industries, including art, gaming, music, film, finances, and even the legal, and how they connect to their consumers. AI’s role in making more, better NFTs doesn’t need to end at the creative stage, though. Artificial intelligence’s powerful aptitude for process automation can also be applied to marketing and promotional activities, especially for rolling out targeted campaigns. Even the act of uploading the NFTs for sale on marketplaces can be accelerated and improved with the speedy market research capabilities of AI.

The possibilities are exhilarating, but ensuring the unique appeal of your brand comes through in each piece and promotion means it should never be a hands-off experience.  By leveraging AI technology in concert with blockchain technology, brands will unlock new opportunities for monetizing their digital assets and increase engagement with their customers. Working with the right asset tokenization partner will help you find the perfect approach that balances brand safety with the business opportunities of the blockchain.

The decentralized and semantic nature of Web3 means businesses have more and better data to use as they plot the course ahead. Rather than simply choosing from a menu of bandwagon trends to follow, the analytical strength of AI means it can help quickly identify deeper patterns and trends in that data, giving relevant advice and actionable insights to marketing teams. AI can even enhance the data collection process itself, facilitating the onboarding process for data sharing between brands and consumers — then using that data to create more personalized experiences for loyal customers.

Web3 offers new possibilities for doing business far beyond more secure transactions. The extra information offered by the semantic web means more powerful and personalized AI-driven recommendation engines are within reach, whether users are looking for their next home or up-and-coming musical artists. More personal recommendations mean more conversions and revenue for existing projects, but even NFT content itself can be tailored to customers based on their personal interests when imbued with the power of AI, instantly setting a brand’s offerings head and shoulders above the competition.

Of course, you can’t rely solely on recommendation engines to surface your brand’s content. AI-powered search engine optimization offers an easier and faster path to increased engagement from customers who are already interested in what you have to offer. By performing tasks such as keyword research and identifying potential keywords and phrases to target, then aiding you with crafting the ideal pages and product descriptions to capture that intent, you can make sure your NFTs are always on top of the search results that matter most.

By putting together the data associated with NFTs and the behavior of potential buyers, AI is unlocking new ways to build content and create targeted marketing campaigns. But it doesn’t end there. After launching your next NFT project, you can continue to use AI tech to track its performance, monitoring reactions to make adjustments today and plan for even better launches tomorrow. The groundwork you’ve laid in building AI tech into your NFT strategy will continue to serve as a force multiplier throughout the life of your products and content.

With the broadened possibilities presented by the intersection of Web3 and AI, as well as the rapid adoption of the earliest public debuts of the blockchain, it’s clear that every brand will be a Web3 brand at some point in the near future. Why wait to bring yours on board?