personalization

Hi Cory, welcome to AiThority.com's Predictions Series interview. You have witnessed the technology industry grow into a multi-billion dollar…

Providing seamless, personalized user experiences is a requirement for all companies. Customer expectations are set by the last great experience they…

Hi, Sara. Welcome to the Interview Series at AiThority.com. Please tell us a bit about your role at SAP Emarsys. For those who don’t know us, SAP…

The Importance of Human Touch in AI-driven Content Artificial intelligence enhances marketing innovation and efficiency but also introduces customer…

AI can be a powerful tool for brand marketers to enhance their work, from data analysis to personalization and testing. It can also provide brand…

There are a few cornerstone principles to the Always-On Public Relations approach and one I’ve been promoting for many a year. Build Your Community…

It’s no secret – understanding readers’ consent preferences and delivering personalized content and ads are key to better experiences. However,…

ChatGPT and Bard AI have become the biggest buzzwords of the year. And, for good reason – generative AI (GenAI) presents a challenge and opportunity…

Nowadays, digital content is accessible to consumers at all times across devices — whether over mobile apps or programmatically. That’s why it’s…

We all know that today’s online shoppers are looking for e-commerce businesses to connect with them on a personal level. This approach is especially…