Marketing

In the era of accelerated digital innovation and fierce competition, businesses that possess a robust brand identity outpace rivals. With that in…

The shifting sands of consumer behavior demand the undivided attention of brands and marketers as we head into 2024. My top predictions for the…

As we approach 2024, the popularity of generative AI will ultimately impact every sector of the economy. It is important to identify which sectors…

Freshworks Inc. announced the appointment of Mika Yamamoto as the company’s Chief Customer and Marketing Officer. She will be responsible for leading…

Authenticity in advertising, especially in the age of advanced social media techniques and the Metaverse, has become extremely challenging. Where…

The new technology called Build with AI is powered by GPT-3 and 20+ years of SurveyMonkey data and allows users to draft a survey by simply describing…

UnitedMasters artists can now unlock discounted access to SymphonyOS’s AI-powered marketing operating system SymphonyOS, the AI-powered marketing…

Bringing together Salesforce’s leading CRM technologies with McKinsey’s proprietary data assets and operational excellence to accelerate at-scale…

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that it successfully held the…

63% of consumers save email marketing messages from restaurants, and 55% who receive these messages plan to dine at those restaurants within a month…