Gen Zers Turned To TikTok Creators for Career Advice According to a ResumeBuilder.com Survey

TikTok has become a popular platform for creators of all backgrounds to share career advice and start viral trends such as ‘lazy girl jobs’ and ‘quiet quitting’

ResumeBuilder.com, the premier resource for professional resume templates and career advice, has published a recent survey report that investigates how often Gen Zers and millennials receive career advice on TikTok. The report also shares insight into how this advice impacted their career-related decisions. Researchers gathered and analyzed responses from 1,000 full-time workers ages 21 to 40. 

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Based on the survey, 77 percent of Gen Zers use TikTok, compared to 59 percent of younger millennials and 54 percent of older millennials. Among respondents who use TikTok, 27 percent say they ‘frequently’ get career advice on the platform, 38 percent say ‘sometimes,’ and 22 percent say ‘not very often.’ Additionally, among respondents who receive career-related advice on TikTok, 2 in 3 say they are ‘very’ or ‘somewhat trusting’ of the advice. Despite most saying they trust this advice, 78 percent admit they ‘sometimes’ or ‘frequently’ encounter misleading career-related information.

Further, 62 percent of TikToK users say they’ve encountered a TikTok creator who offers career coaching services. Of this group, 30 percent (or 11 percent of the total sample) say they’ve paid for offered services.

“There can be great advice on TikTok if you understand who is providing the information,” says Resume and Career Strategist Julia Toothacre. “I would advise people to research the background of creators. Although some are really good at marketing or repackaging advice they saw from experienced professionals, it doesn’t mean they have the background or experience to give you advice.”

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Survey results also indicate that, among respondents who get career advice on TikTok, 36 percent say they have made career-related decisions based on information they gained from the app. Gen Zers were more likely than millennials to say they made decisions based on TikTok career advice. Eighty-eight percent say these decisions have had a positive impact on their lives and 10 percent say the impact was not positive or negative. Only two percent say these decisions have had a negative impact on their lives.

This online poll was commissioned by ResumeBuilder.com and conducted on SurveyMonkey Audience in October 2023. Overall, 1,000 respondents who currently work full-time and are between the ages of 21 and 40 completed the survey.

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