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How to Incorporate Generative AI Into Your Marketing Technology Stack

Unveiling the Power of Generative AI: Unleashing Limitless Creativity

The backbone of generative AI is foundation models, which are big AI models capable of multitasking and performing unconventional tasks like classification, Q&A, summarization, and more. As a bonus, foundation models can be trained with minimum data and tailored to specific use cases.

A dataset of user-generated content is fed into generative AI, which then uses an ML model to discover patterns and correlations. It goes on to create fresh material by applying its learned patterns.

Most generative AI models are trained using supervised learning, which entails feeding the model a collection of human-created information and labels. The system then figures out how to mimic human-created information by mimicking its style and labeling it similarly.

Common generative AI applications

  • The majority of marketing AI users (85%) use AI to make content more personalized.
  • By analyzing massive amounts of data, generative AI can provide answers and insights in various formats (text, pictures, and user-friendly ones). A few applications of generative AI are:
  • Enhance the chat and search experiences to better engage customers.
  • Talking interfaces and summaries let you explore massive volumes of unstructured data.
  • Responding to requests for proposals (RFPs), translating marketing materials into five languages, verifying the legality of client contracts, and a host of other repetitious duties
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Top AI tools every marketer should use

  • Jasper AI (for copywriting)
  • Lexica Art (for blog thumbnails)
  • Surfer SEO (for SEO content writing)
  • Content at Scale (for generating SEO blog posts)
  • Originality AI (for AI content detection)
  • (content writing for teams)
  • Undetectable AI (for rewriting AI content)
  • FullStory (for digital experiences)
  • Zapier (for automating tasks)
  • Hemingway app (for content editing)
  • Chatfuel (for chatbots)
  • Grammarly (for content editing)
  • (for digital advertising)
  • Headline (for landing pages)
  • (conversation management)
  • Browse AI (for scarping web pages)
  • Algolia (for search and recommendation APIs)
  • PhotoRoom (for removing image backgrounds)
  •’s AI Sales Email Assistant (for email replies)
  • Brand24 (for media monitoring)
  • Influencity (for influencer marketing)

The Game-Changing Impact of Generative AI on Marketing Success

Commercial leaders are cautiously optimistic about gen AI use cases, anticipating moderate to significant impact.

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