Technology Brands Are Wasting Budget on ‘Annoying’ Ads That Do More Harm Than Good, New YouGov Survey Finds AIT News Desk Nov 16, 2023 YouGov/Picnic UX survey shows 70% of people find digital adverts annoying - and that bad user experience is doing real damage to brands More than…
Technology InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges AIT News Desk Oct 11, 2023 Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation…
Technology Vericast Survey Finds Brands Struggle to Cash in on Consumer Spending AIT News Desk Dec 8, 2022 Inflation, rising interest rates and disruption are driving brands to pivot Despite inflation and recession fears, consumers are spending money –…
Native and Programmatic Advertising Emodo launches Adapt as a First-to-Market Innovation to Reimagine Native Advertising for Brands and… AIT News Desk Oct 17, 2022 Emodo revamps brand to focus on rich and memorable advertising experiences through its global ad exchange Emodo, the intelligent exchange creating…
Voice PadSquad Launches Voice-Enabled Ad Experience ColorSay, a First for Rich Media Creative AIT News Desk May 23, 2022 PadSquad, a digital media company that develops high-impact advertising experiences, launched ColorSay, a voice-enabled rich media ad format that…
Native and Programmatic Advertising Rakuten TV and Samsung TV Plus Reinforce Solid Partnership by Launching Over 166 Channels in 16… AIT News Desk Apr 20, 2021 This solid step forward in the ongoing strategic alliance strengthens the company's position in the European AVOD market This partnership will…