Cerence and what3words’ Integrated, Voice-Powered Global Navigation Solution Gains Continued Traction with World’s Leading Automakers

Cerence Inc., AI for a world in motion, and innovative location technology what3words announce their continued strategic partnership to supply their voice-powered navigation solution to leading automakers around the globe. The number of cars on the road with the companies’ joint solution has doubled in two years, demonstrating ongoing adoption from the world’s leading automakers as they look to simplify the in-car navigation experience for their drivers.

As long-term partners, Cerence and what3words have built impressive momentum in the global automotive sector, partnering with major brands, including VinFast, Mercedes Benz, and Tata Motors. The latest automaker to deploy the companies’ joint solution is Subaru, who recently announced the rollout of Cerence and what3words’ voice-powered navigation in both the US and Japan. Subaru is the first car manufacturer to launch what3words voice entry in Japanese.

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what3words is revolutionizing the way the world talks about location. It has divided the globe into a grid of 10ft x 10ft squares, and given each one a unique combination of three words: a what3words address. – for example ///professional.answers.attracts is the exact entrance to the Red Rock Canyon overlook in Nevada. When combined with Cerence’s industry-leading conversational AI, this unique model of address entry empowers drivers with slick, accurate and easy-to-use navigation capabilities. The integrated solution is already available in seven languages, with more being developed, and can also be embedded in vehicle infotainment systems to ensure that drivers are able to navigate to their desired destination regardless of connectivity.

Chris Sheldrick, Co Founder & CEO at what3words commented: “Combining location accuracy with a simple speech recognition interface is central to what3words’ mission. Working alongside the innovative Cerence team has enabled us to build a high-accuracy, reliable combined offering which works across a huge range of languages; we’re proud that it is increasingly being adopted by the biggest names in the automotive sector.”

“Navigation is one of the most often-used functions of the in-car assistant, so an accurate, easy-to-use experience is critical to user perception and adoption of automotive voice technology,” said Nils Schanz, Chief Product Officer, Cerence. “By bringing the power of voice to what3words’ incredibly innovative location solution, we empower automakers like Subaru, VinFast, Mercedes-Benz, and other industry leaders to delight their drivers with a comfortable, easy interaction experience.”

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