Customer Data Management

Large Language Models (LLMs) and Generative AI (Gen AI) are taking SaaS platforms to new heights. Customer Data Platforms (CDPs) in martech, for…

It’s no secret – understanding readers’ consent preferences and delivering personalized content and ads are key to better experiences. However,…

Recent survey data has shown that 71% of consumers now expect personalization when interacting with brands. Simultaneously, the industry has cracked…

Cast your mind back to the events of 2018. The World Cup, the Winter Olympics, and the wedding of Prince Harry and Meghan Markle may come to mind, but…

The world of e-commerce is evolving at an unprecedented pace. Global retail e-commerce sales were valued at $4.9T in 2021 and are projected to hit…

While the conversation in the public sphere around AI has shifted in recent months, thanks to ChatGPT and its ilk, we all know that the development…

First-party data has been and continues to be an organization’s most valuable asset in its quest to engage target audiences. And while many brands do…

The digital marketing landscape has faced game-changing challenges recently, forcing brands to adapt their tracking solutions to ensure they comply…

ActionIQ, a leader in customer experience (CX) solutions, announced support for the AWS for Advertising & Marketing initiative from Amazon Web…

Amperity has announced the hiring of Seema Kumar as chief people officer and Megan McDonagh as chief marketing officer. Together, the two bring…