In their infancy, NFTs have suffered mightily from both misconceptions about the technology behind them and manipulation by fraudsters and hackers. Issues have arisen because many people, including creators, rushed to treat them as monetized cryptocurrency projects, tradable assets, and get-rich-fast investments. The more thoughtful, functional opportunities possible with them have often been overshadowed by hype, speculation, speed, and greed.

That’s finally starting to change — and it isn’t because brands made them collectibles or high-end coupons. It’s because evolving technical capabilities are steadily improving NFT functionality.

It’s still true that an NFT refers to an asset, most often an image, tokenized with a unique digital signature recorded on a decentralized, immutable blockchain like the Ethereum network. This signature on a distributed blockchain ledger, across thousands of computers worldwide, ensures that the NFT’s existence and transfer can be verified with an extremely high level of certainty — without relying on a central authority like a bank or broker. That’s well and good, but the public has largely remained unable to see this in practice, translate what it means, or find relevant applications to their lives and work.

With the emergence of programmable NFTs in 2023, we can now directly embed content and executable programs inside an NFT, which creates a significant difference in how we experience them, their utility, and even the jobs they can perform for us. My team’s new Immutable Miniverse Format (IMF), for example, immutably encodes — and can encrypt — tailored messages, games, music, binaries, and interactive experiences within an NFT, visualized as a string of secret code in motion. Importantly, this self-contained “miniverse” is embedded as part of the NFT artwork — without the technology burden of maintaining Web3 access points when being used on traditional social media.

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The Next Level with Generative AI

Fusing NFT art and programming code in a self-contained way is a significant development.

Programmable NFTs can be leveraged for work and play, shared on today’s social media platforms (Web2) and even serve as the building blocks of a kind of “app store” for Web3 and a more decentralized economy, comparable to today’s mobile phone apps. Additionally, the use cases in everyone’s mind involve generative AI technologies.

For good reason: the ultimate NFT utility may be the capacity to tokenize intelligence in a decentralized and immutable fashion.

Here, we’re not talking about using generative AI to churn out NFT art, rather the focus is on integrating LLM chat capabilities into programmable NFTs and ultimately empowering owners to program and mint their own NFTs to do this. My team is enabling NFT holders to have a private conversation with and within their NFT about the domain and knowledge embedded inside their NFT’s miniverse. This means leveraging a customized, fine-tuned version of an LLM, while not subjecting any input to third-party services that could opaquely use the data or violate privacy — a criticism leveled at OpenAI and others in a typical centralized GPT setting.

In fact, if you’re maximizing the strengths of both technologies, NFTs and gen AI, then:

• The embedded information on which an LLM conversation is based should be immutable, individualized, and decentralized.
• The conversation with such embedded information must preserve privacy. It does not need to reference any public GPT services.
• NFT creators must be committed to decentralized AI on Web3. Future iterations should and will allow a user to run their LLM model locally on the user’s own computer.

The protection of privacy possible with NFTs is a differentiator compared with using generative AI in a web application. A criticism of ChatGPT, BARD, and similar systems is that input from a user becomes data consumed by the generative AI, including proprietary input, and that can ultimately become available to other users. A generative tool like Microsoft’s Copilot stores input data, while assurances are made that it isn’t used for training large language models.

Still, the concern is that the power of massive data and its control becomes centralized even more by the hyperscaler giants of computing and the few smaller companies they back.

Blockchain’s fundamental decentralization and distribution means that generative AI NFTs can offer an alternative to that system of big data control.

Additionally, AI, as with mobile now, can leverage edge computing, not centralized cloud services.

Long-term Uses of Programmable NFTs in Life and Business

The viability of a technology depends on its ability to solve real problems and to create new possibilities and experiences beneficial to humanity and the world. Right now, we’re seeing a tremendous blooming of new uses for generative AI. When sharing information or when interaction needs to be secure, private, and impervious to short- or long-term systems failure or third-party dependency, the integration of NFTs and AI will prove especially handy.

In the personal realm, consider how you might preserve and interact with family history and important private documentation shared among family members over the long term, without pieces of that being scattered or permanently lost. Some families have members who live across the world and with whom they want to share information. Most people have family members dear to them who have passed away or will do so. Imagine an interactive record of your grandparents’ lives — one that you can have a conversation with. Imagine documenting family events from yesterday, five years ago, or fifty years ago that are less likely to be lost to time in a decentralized system. With programmable, AI-capable NFTs, you and your specified family members can own the assets with the data, the knowledge, the documents, and the interactive capabilities, as long as you have an internet connection. Digital existence and private access are distributed and not dependent on permission granted by a central authority or third party.

The same principles hold true for business uses.

Consider proprietary documentation, blueprints, and even trade secrets that need to be shared among specific engineers across a global workforce or from an older generation to a newer one within a company.

With an NFT, you could securely encrypt documentation, share it with an intended party, and, with generative AI capabilities, enable them to ask questions of it — even, in a sense, converse with engineers retired or long gone. Questions and answers about the documentation can instantly be translated into other languages.

Because NFTs are immutable and recorded permanently in a distributed public registry, impervious to deletion or third-party tampering, their potential for authenticating products and verifying lineage in the supply chain has often been noted.

Adding a layer of interactive inquiry with embedded generative AI makes this business use case even more exciting.

A programmable NFT or immutable “miniverse” with generative AI functionality is a new frontier in interactive, customized applications for personal and business use that truly puts ownership in individual hands. It’s time to lift NFTs out of the abyss of financial speculation and esoteric understanding and put the spotlight on their technical capabilities — which can make them useful for everyone.

[To share your insights with us, please write to sghosh@martechseries.com]

The post Generative AI Inside Programmable NFTs Is New — and Can Accelerate the Sector Beyond Hype appeared first on AiThority.

“DeSME” is a groundbreaking solution that combines DeFi (Decentralized Finance) with Real World MSME (Micro, Small, and Medium-sized Enterprises)

DeSME is a new token connecting the emerging DeFi space with the established and lucrative Micro, Small, and Medium Enterprises (MSMEs) market.

The project forayed into equity and profit-sharing investments and stands out through its commitment to return 100% of the profits to token holders. To reach its goal, the platform employs a 2% transaction tax to raise funds for offline investments in MSMEs.

DeSME launched on September 18, 2023, and has already gained traction in the market, partnering with three small businesses, one of which is already generating sales. Moreover, the team has launched the token’s rewards distribution portal, distributing the rewards accumulated until November 2023.

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DeSME emerges as a DeFi solution for crypto enthusiasts seeking more reliable investment opportunities. Many of them have been deterred by the extreme volatility in the crypto market, where pump-and-dump schemes, bear markets, or the 4-year Bitcoin cycle severely affect the value of digital assets. As a result, DeSME aims to “decryptoise” the users’ returns by enabling them to enter the real-world MSME sector worth $1.15692 trillion.

Meanwhile, the MSME market often needs more adequate funding and investment despite contributing significantly to economies worldwide. DeSME bridges the gap between DeFi and MSME to create a win-win situation for both. The platform enables active crypto investors to fund lucrative ventures in MSME while benefitting from the sector’s stability.

Tokenization is DeSME’s primary tool for securing a long-term and efficient link between the two worlds. Those purchasing DeSME tokens support the platform’s investments in MSMEs. When those enterprises grow and generate profit, their earnings are distributed to the token holders. Moreover, blockchain technology ensures the transparency and security of those investments, as all the transactions are stored on the chain and visible to the token holders.

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Another aspect that separates DeSME from other projects is its plan to develop an entire ecosystem of crowdfunded DeFI investments through its forthcoming platform, DeSMEAngels.com. Through this platform, DeSME aims to introduce individually-crowdfunded MSME projects with DeSME-overseen management. Each project will be featured with a fixed investment pool, initially reserved for DeSME holders, before becoming available to non-holders.

Investors participating in these projects will receive a distinctive NFT corresponding to their pool investment percentage. Notably, these investments will incur a 5% initiation fee and a subsequent 1.25% fee on monthly profits. Additionally, NFTs will carry a 5% royalty fee for secondary sales. The benefits for DeSME holders are substantial, as they will receive 20% of the initial setup fees, 20% of monthly profits, and 20% from secondary sales of NFTs. Furthermore, the NFTs associated with these investments are designed to appreciate value by incorporating additional utilities. This innovative approach sets DeSME apart from other projects in the field, positioning it as a promising player in the DeFi landscape.

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[To share your insights with us, please write to sghosh@martechseries.com]

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OKX a leading Web3 technology company ,has issued updates for the day of December 6, 2023.

OKX Wallet Now Integrated with Nostr Asset Protocol

OKX Wallet is now integrated with Nostr Asset Protocol, an open-source protocol that introduces Taproot assets and Satoshis into the Nostr ecosystem.

Once the assets are introduced, users can send and receive them at the Nostr Protocol layer using Nostr’s public and private keys. The settlement and security of assets still rely on the Lightning Network, and the Nostr Assets Protocol itself does not issue assets but only introduces them into Nostr through the protocol.

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Nostr (“Notes and Other Stuff Transmitted by Relays”) is a simple, open protocol that enables global, decentralized, and censorship-resistant social media.

A leading global technology company driving the future of Web3, OKX provides a comprehensive suite of products to meet the needs of beginners and experts alike, including:

• OKX Wallet: The world’s most powerful, secure and versatile crypto wallet which gives users access to over 80 blockchains while allowing them to take custody of their own funds. The wallet includes MPC technology which allows users to easily recover access to their wallet independently, removing the need for traditional, ‘written down’ seed phrases. In addition, OKX Wallet’s account abstraction-powered Smart Account enables users to pay for transactions on multiple blockchains using USDC or USDT, and interact with multiple contracts via a single transaction.

• DEX: A multi-chain, cross-chain decentralized exchange aggregator of 300+ other DEXs and approximately 15 bridges, with 200,000+ coins and more than 20 blockchains supported.

• NFT Marketplace: A multi-chain, zero-fee NFT marketplace that gives users access to NFT listings across seven top-tier marketplaces including OpenSea, MagicEden, LooksRare and Blur.

• Web3 DeFi: A powerful DeFi platform that supports earning and staking on about 70 protocols across more than 10 chains.

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OKX partners with a number of the world’s top brands and athletes, including English Premier League champions Manchester City F.C., McLaren Formula 1, The Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.

As a leader building innovative technology products, OKX believes in challenging the status quo. The company recently launched a global brand campaign entitled, The System Needs a Rewrite, which advocates for a new paradigm led by Web3 self-managed technology.

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[To share your insights with us, please write to sghosh@martechseries.com]

The post Flash News: OKX Wallet Now Integrated with Nostr Asset Protocol appeared first on AiThority.

Fujitsu Japan and Kanazawa Institute of Technology collaborate in local revitalization initiatives using digital technology

 Fujitsu Japan announced the start of a collaboration with Kanazawa Institute of Technology  through Kanazawa Institute of Technology’s Izuhara Laboratory  to promote the practical application of technology through industry-academia collaboration for local revitalization. Fujitsu and Kanazawa Institute of Technology will launch an initiative to issue NFTs  utilizing the “Fujitsu Web3 Acceleration Platform”  to visitors of the “Kanazawa Tsukimikoro”  illumination event that will be hosted by the Kanazawa Institute of Technology. As part of their collaboration, Fujitsu and Kanazawa Institute of Technology will display NFTs through a dedicated AR application “Connect Kanazawa 2,” during　the “Kanazawa Tsukimikoro” event which aims to connect the real and virtual world.

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Through this initiative, Fujitsu Japan and Kanazawa Institute of Technology aim to raise positive awareness around NFTs and also offer participants a new local experience that links advanced technologies with cultural events at the traditional town of Kanazawa. Moving forward, Fujitsu and Kanazawa Institute of Technology will test application of NFTs in the development of various local services. Fujitsu Japan will further promote initiatives leveraging digital technologies to contribute to the solution of societal issues in communities with declining birthrates and aging populations.

Professor Ritsuko Izuhara, Kanazawa Institute of Technology, Department of Media Informatics, College of Informatics and Human Communication, comments:

“At the Kanazawa Institute of Technology we aim to solve societal issues through industry-academia-government collaboration. We are excited to collaborate with the Fujitsu Group in the “Connect Kanazawa 2” project to publish a one-of-a-kind NFT. In this way we hope to provide visitors with a special experience that will attract new interest in the Kanazawa region. Kanazawa Institute of Technology will continue to collaborate and co-create with the Fujitsu Group to realize a sustainable future society and contribute to the promotion of Society5.0 and the SDGs in Japan.”

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Background

Declining birthrates and an aging population represent an ongoing challenge for many local communities. In addition to “re-settlers” and tourists, the growing importance of nonresident population – population that does not permanently live in a certain region but has a strong relationship with it – has been gaining increasing attention within initiatives to drive the revitalization of local communities.

Kanazawa Institute of Technology is promoting practical education to contribute to the solution of societal issues through industry-academia collaboration, with Kanazawa Institute of Technology’s Izuhara Laboratory putting special focus on the use of digital technology in local communities.

In March 2023, the Fujitsu Group launched its “Fujitsu Web3 Acceleration Platform,” Fujitsu’s platform to co-create transformational, value-added solutions to a variety of issues facing society, offering access free of charge to select participants of its global partner program, “Fujitsu Accelerator Program for CaaS”. To further strengthen the relation of nonresident population with local communities and ultimately contribute to local revitalization, Fujitsu Japan and Kanazawa Institute of Technology’s Izuhara Laboratory started a joint project to issue NFTs using Web3 technology.

Outline of the initiative

As part of their collaboration, Fujitsu Japan and Kanazawa Institute of Technology will combine Fujitsu’s Web3 technology with an AR application created by Kanazawa Institute of Technology to issue an NFT to visitors of the “Kanazawa Tsukimikoro” event.

To offer visitors an experience that links the real and digital world, Kanazawa Institute of Technology will present an event combing projection mapping with a live piano performance to both visitors of the event venue and participants in a simultaneous virtual event. The event will also include an augmented reality (AR) experience in combination with projection mapping. Participants who look at the event site using a dedicated web application on their smartphone will see the image of a rabbit on their smartphone. When tapping on the rabbit, visitors will receive an NFT of the rabbit with the projection mapping as a background.

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 [To share your insights with us, please write to sghosh@martechseries.com] 

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Taken separately, the two most hyped technologies of the past year each has the power to completely transform our modern lives. When combined that transformation will be unlike anything mankind has ever experienced. This is the singular moment that will mark a new epoch of civilization where everything will be referenced as “before” the phenomenon or “after.”

To understand why the combined technologies of AI and the metaverse are so much more than the sum of their parts, we need to understand the benefits they each will contribute to our individual lives. When new technology gives people wealth, power and control over their lives, it thrives and gains adoption. This will happen with both AI and metaverse technologies and before we know it, they will transform everything.

We’ve all seen examples of the primitive versions of AI that have become public in the past few months. From writing essays to generating images to building software, AI large language models have the appearance of a neat parlour trick – mimicking human abilities and often generating impressive results. Much of the discussion surrounding AI has revolved around the concerns that AI may replace certain jobs; and indeed, this is a very likely outcome.

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AI has many promising applications that will improve the efficiency in fields ranging from filling warehouse orders to driving a taxi or truck, to reading medical scans and writing legal briefs.

But unless your job is directly impacted, the introduction of these applications probably aren’t going to bring AI directly into your life in a major way.

We’ve also all heard the metaverse is coming. Most people don’t know what that really means besides seeing people in bulky VR headsets stumbling around their own little world, but don’t be fooled; the truth is more mind-blowing than you can possibly imagine.

I like to think of the metaverse as the next generation of the internet.

It’s a blend that takes the best features of video games and the World Wide Web to create a new kind of web surfing experience. Instead of visiting flat webpages you experience the web as if it was the real world, filled with other people and places you see and interact with like you do in real life.

Instead of just reading and commenting on posts from friends on Facebook, you can actually spend time with your friends going to shows, events and even vacations. But in an improvement to real life, you don’t need to be concerned about travel, hotels, waiting in lines or buying expensive tickets. In a metaverse you can travel anywhere with the click of your mouse, economies of scale mean your tickets for a concert or convention will cost pennies and your group can always have the best seats in the house (because all the seats are the best).

Just like the internet today, you will be accessing the metaverse from any type of device. When you’re on the go, you will be able to hit up a simple rendering of the metaverse from your mobile phone or tablet. For many applications you’ll want to log in from a computer or smart TV; but for the real premium events like concerts or amusement parks, you’ll probably want to have a VR headset.

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The true power of the metaverse ultimately comes from its ability to do things we’ve never been able to do before. Imagine being able to attend trade shows or events like Comic-Con from anywhere in the world with no travel costs or being able to have millions of students from around the world attending classes at Harvard for a few pennies a semester.

When you buy things online you can shop with your avatar to try on the clothes, and you will have a complete digital inventory of every item of clothing from your real-world closet. No more wondering if this new blouse will match those shoes you own because you can actually try them on together. And no more wondering how that couch will look in your living room because you can put the digital version into your virtual model home to know before you purchase.

But one of the most transformative things about the metaverse is how it will reshape human interactions. How you meet people and date, fall in love, get married, make friends, even attend funerals will all move from either being done in the real world or being done online, to being done in a “best of both” way.

As avatars in the metaverse, you will have the power of being online (search, swipe, message) combined with the genuine human interactions of actually being in the live presence of other people – your friends, their friends, real interactions and real events to see and talk about. These healthy social interactions will be transformative in and of themselves, but there is a whole new kind of interaction that take this to the next level – AI.

The first human-robot most of us will ever encounter will be our own personal AI robot avatar that lives in the metaverse.

Imagine having an artificial intelligence that is “trained” on everything you do and everyone you interact with, to be able to assist and help you to live your best life.

As Cyrano de Bergerac, your AI assistant can whisper into your virtual ear helpful things to say when you meet someone that you’d like to get to know. It can help you get over your anxiety and feel confident in private conversations or important business meetings. Your AI can talk to you and help you in your decision making, suggesting possible actions and activities based on a deep understanding of your own past decisions and how you live your life and what suggestions might make that life better.

You won’t be able to have an AI robot following you around in the real world for a long time, but in the metaverse you’ll be able to have one sooner than you think. And as it gets to know you, you’ll have a trusted adviser, assistant, mentor, wingman and friend that will have no motive but to make your life better.

As AI and the metaverse merge, a powerful new technology will evolve. Your personal AI will be able to playback events you want to remember, advise you on your best course of action, know your desires and help you achieve them and, for some people, maybe even become an object of love and desire.

The future is here, and everything is about to change with the combination of AI and the Metaverse.

[To share your insights with us, please write to sghosh@martechseries.com]

The post The Convergence of AI and the Metaverse and What it Means to the World appeared first on AiThority.

As the Rugby World Cup approaches in September, OVAL3, which holds the official licenses for LNR and MLR, is launching its NFT collection on Binance’s NFT marketplace.

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After the NFT frenzy in the fields of football and basketball, OVAL3 has come to fulfill the rugby fans’ desires by quickly becoming the global leader in digital entertainment for this sport. OVAL3 is the web3 fantasy game dedicated to rugby and is now on the verge of launching a portion of its unique NFT collection on Binance NFT. With this timely partnership, just before the Rugby World Cup 2023 in France in September, OVAL3 enhances its visibility and offers its collection on one of the largest NFT marketplaces in the industry: the renowned Binance NFT marketplace.

Is OVAL3 the next Sorare of rugby?

OVAL3 aims to bring all professional rugby clubs to the heart of Web 3.0. They want to offer supporters and players an immersive fantasy league game that combines this magical sport with NFTs. To achieve this, the company has already signed several exclusive partnerships with the french Ligue Nationale de Rugby (LNR) and the american Major League Rugby (MLR).

With the official license from the Ligue Nationale de Rugby for a duration of 9 years, which covers the prestigious TOP14 and its second division PROD2, OVAL3 has associated more than 1500 players and 30 professional clubs with the project. The platform quickly gained global prominence through its partnership with the rapidly growing Major League Rugby (MLR), the American rugby championship, which presents significant potential for OVAL3 in the transatlantic sports market.

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Since the opening of the Marketplace on April 7, 2023, players have been able to purchase their cards through auction-style bidding on Polygon and start assembling their team of stars. In just two months, the fantasy web3 has generated over $100,000 in sales.

OVAL3’s NFT collection will be available on Binance NFT for a period of 2 months

It’s official! For two months, some OVAL3’s NFTs will be exclusively available on Binance NFT. Discover an exceptional selection of cards representing players from TOP14, PRO D2, and MLR clubs.

Each week, one club from each championship will be featured, and different cards will be auctioned off for 24 hours each day. The available supply per day will be:

• 1 unique card ;
• 2 super rare cards ;
• 4 rare cards ;
• Approximately 15 limited cards (featuring all available players from the three clubs for the week)

The first cards will be available on Monday, June 19, at 8 pm on Binance’s NFT marketplace. Among them will be the reigning European champions, Stade Rochelais, Oyonnax, the current PRO D2 champions, and the New England Free Jacks, who are currently leading the Eastern Conference in the United States. In this first release, the available unique cards will be:

• Stade Rochelais : Grégory Alldritt, Antoine Hastoy and Jonathan Danty ;
• Oyonnax : Charlie Cassang and Aurélien Callandret ;
• New England Free Jacks : Paula Balekana and Mills Sanerivi.

The next release will arrive during the week of June 19, after the TOP14 final. The adventure will continue with Antoine Dupont (the ambassador of OVAL3) and Stade Toulousain, the most decorated club in Europe, the Utah Warriors with Paul Lasike as the American ambassador of OVAL3, and Mont de Marsan, who reached the semifinals this season in PRO D2. Several unique cards will be present:

• Stade Toulousain : Antoine Dupont, Thomas Ramos and Romain N’tamack
• Mont de Marsan : Alexandre de Nardi and Wame Naituvi
• Utah Warriors : Franco van den Berg and Zion Going

The NFT card collection of OVAL3:

Similar to Sorare and other fantasy leagues, the cards represent players and provide all the relevant information about them. Each card features the player’s name, first name, age, nationality, club, position, and a photo. The cards have a beautiful design and come in five levels of rarity: common, limited, rare, super rare, and unique.

In this list, you will only find the common cards, which are available in unlimited quantities to support the free-to-play aspect. The other types of cards will be available in limited quantities, and the number of prints will depend on their rarity level. For example, unique cards will have only one copy available, while super rare cards will be limited to five copies.

OVAL3’s cards are NFTs created on the Polygon blockchain, and their rarity level allows access to specific competitions. The rarer the card, the higher the rewards in the competition. Additionally, the rarity provides a percentage of bonus points during various competitions.

How to play OVAL3 ?

In its rugby quest, OVAL3 aims to be the global platform for digital entertainment in this sport. Firstly, through NFT fantasy similar to Sorare, but also going further in terms of gameplay experience (with different types of cards, competitions, game modes, etc.) and the utilization of web3 technologies (including its own token).

To play OVAL3’s fantasy game, it’s very simple:

• Collect: your first “player” cards (on the Oval Oval3 marketplace or on Binance NFT);
• Play: form your team of 5 players and participate in competitions against other managers (the 5 players must have different positions);
• Win: rank high on the leaderboard and earn rewards (cards, OVL3 tokens, merchandise, match tickets, and real-life fan experiences).

OVAL3 is a project developed by Bamg Sports, a leading company since the creation of the Fantasy Rugby World game, a web2 rugby game that already brings together over 50,000 users worldwide. OVAL3 is the sole holder of the rights for TOP 14, PRO D2, and MLR (Major League Rugby in the United States). OVAL3 is a collaborative project built with rugby leagues, clubs, and players. The official licenses from LNR and MLR allow the commercialization of cards featuring 42 professional clubs and over 2,000 players under professional or prospect contracts. OVAL3 is already in negotiations with several other major rugby leagues and federations ready to join the project.

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 [To share your insights with us, please write to sghosh@martechseries.com] 

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OKX, a leading Web3 technology company,announced that it will host a one-of-a-kind NFT Lab at Spring Studios NYC during the Tribeca Festival where attendees can design and mint customized NFTs using AI-Generated Content (AIGC) technology.

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Located on the first floor of Spring Studios NYC, OKX’s NFT Lab is an interactive space where attendees can create and customize NFTs by entering text-based prompts via the OKX mobile app, meet OKX ambassadors and learn more about the company’s Web3 products. This NFT generation capability is powered by AIGC technology, which uses machine learning algorithms to produce original pieces of digital art. Each design completed at the NFT Lab will be minted as a bespoke NFT and stored on the blockchain, allowing attendees to transfer it to any wallet address or list it on the OKX NFT Marketplace. The NFTs will also be displayed in real-time on square-shaped screens featured at OKX’s NFT Lab.

OKX will also provide vending machines that accept crypto payments for snacks and beverages through the OKX Wallet at the OKX Theater at BMCC TPAC. In addition, the theater will have an OKX-branded concession stand on site, offering a variety of items such as popcorn and OKX merchandise. As a special promotion, attendees who create an OKX Wallet, or post an image of the OKX-branded concession stand on social media and tag OKX, will receive free popcorn and OKX-branded sunglasses.

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OKX Chief Marketing Officer Haider Rafique said: “We’re proud to bring OKX’s NFT Lab to life at the Tribeca Festival, showcasing the potential of Web3 and AI technology in revolutionizing the art world as we know it. We aim to inspire a new wave of creators to explore the potential of the digital art space by allowing anyone to design and mint their own NFTs.”

OKX Head of US Web3 Nate Zou said: “OKX is thrilled to showcase the power of Web3 technology and versatility of products like OKX Wallet, as well as connect with global creatives at this year’s Tribeca Festival. We look forward to continuing to explore the potential of this innovative technology and the many possibilities it presents.”

Tribeca Enterprises Co-founder and Chief Executive Officer Jane Rosenthal said: “Tribeca Festival is taking steps to integrate Web3 into everything we do, thanks to the vision and support of our partner OKX. Our two worlds are converging more and more, and we’re excited to explore the latest Web3 possibilities with OKX.”

OKX’s multi-year partnership with Tribeca Festival aims to unlock new opportunities for creators, fans and talent through emerging technologies such as crypto, Web3 and the metaverse. In January, OKX introduced the first-ever Tribeca Festival NFT pass for 2023, which provides fans with exciting opportunities to get closer to the action, including an invitation to a special Tribeca Festival Awards Ceremony attended by Robert De Niro, entry for two into one screening and after party and exclusive access to an invitation-only rooftop cocktail hour.

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[To share your insights with us, please write to sghosh@martechseries.com]

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Cheelee Enables Fiat Money Purchases of NFTs and Reports on Over 200K App Downloads

Cheelee, the GameFi short video platform that rewards users for viewing feeds, has announced that they have enabled the purchase of NFTs via fiat money. This step is a real breakthrough for the whole crypto world because it makes NFTs accessible to a broader audience, even those who are not well versed in cryptocurrencies but want to start earning in the Cheelee app by simply watching the video feed.

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Cheelee users can now buy NFTs both with a card and via P2P (peer-to-peer) on the Marketplace. This move is part of Cheelee’s ongoing efforts to bring mass adoption to crypto by making GameFi and NFT markets accessible to everyone. With Cheelee`s innovative approach, users who are not familiar with crypto can participate in the NFT market without having to go through the hassle of buying and trading cryptocurrencies.

“We are thrilled to announce that our users can now buy NFTs both via fiat money and on P2P Marketplace on our platform,” Ruslan Sharov, CEO and Co‑Founder of Cheelee, says. “Cheelee`s goal is to allow ordinary users to make money using their attention. It could help beat poverty in many regions of this world.”

Last month, Cheelee launched its app on the iOS platform following the successful launch for Android, which was the most anticipated Q1 2023 release as featured in IBTimes and Finance Magnates.. At the moment, Cheelee has more than 200K downloads. The platform’s user-friendly interface and reward system attract a large number of users who enjoy watching and sharing short videos, earning rewards, and now, purchasing NFTs.

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As the first ever short video platform that brings earning opportunities to each and every one of its users, Cheelee is a real breakthrough in the social media landscape. The initiative has every chance to become the #1 platform in both socials and GameFi areas. Cheelee`s scaling potential is enormous: its potential audience is in the billions since it includes all users of social networks.

Cheelee is the GameFi short video platform whose mission is to give its users the opportunity to monetize their time on social media regardless of the number of subscribers they have. With its built-in game mechanics and Web3 technology, Cheelee allows users to earn money by viewing the feed.

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DexCheck will be the first platform to provide AI-analytics and tracking for BRC-20 tokens, setting the stage for the future of blockchain analytics. The IDO will be launched on top-tier launchpads, with a subsequent listing on premier exchanges to follow.

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Everyone’s at least a bit scared of Artificial Intelligence (AI). Whether you’re technophobic, fearing an apocalyptic uprising in machines akin to ‘I, Robot’, or you’re a training lawyer seeing GPT-4 beat 90% of your peers in the bar. Even Elon Musk, Steve Wozniak and hundreds of other tech experts signed an open letter calling a pause on developing AI tools more advanced than GPT-4. Scary. 

But surely the creative roles are safe?

Creativity is an innately human characteristic that no robot can replicate, isn’t it…?

Whilst we’re all typing in prompts in an attempt to speed up the menial aspects of our jobs, the impact of AI on various industries is accelerating at a rate of knots. For most people creativity and music felt like an area that would remain unaffected. That is until David Guetta caused a stir with his Eminem-style deepfake. Since then, we’ve heard the likes of Drake, The Weeknd, Ye and Oasis all mimicked with unnerving likeness to the real deal. 

It’s not just music either. German photographer Boris Eldagsen refused his prize for winning at the Sony world photography awards, admitting he generated the image using AI. He did it to prove a point; that people wouldn’t identify the plagiarism and accelerate a debate around AI’s impact on “the photo world”. All of these ‘deepfakes’ provide a worrying insight into what the future may look like given the exponential growth of AI that is set to occur over the coming years.

But it’s not all doom and gloom. True creativity remains a human quality that is difficult to replicate. Following his conversation with an AI robot artist (Ai-da), Baz Luhrmann, stated “until she can actually love and dream, I’m not worried”. He believes that AI can help facilitate creative work and do a lot of the grunt work, but will always lack the authentic emotions to fulfill the task completely. In the words of Keith Richards, “Music is a language that doesn’t speak in particular words. It speaks in emotions, and if it’s in the bones, it’s in the bones” and creativity will never be in the bones of AI.

From a brand perspective, the development of image generative AI means we can input a brands values, markets, objectives, target audiences, and generate numerous visual identities at the click of a button. People are often astounded by how hard it is to differentiate it with human-made alternatives. There have even been a few AI generated adverts circulating on social media recently, including one for ‘Pepperoni Hug Spot’. Aside from the creepy mouths and other quality issues, it’s almost believable, if not a little cheesy. However, this is largely due to the relatively novel nature of generative AI. It collects the data available to it and generates output that fit the criteria.

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Over time, if everyone starts putting data into these systems, the output will start to become standardized and boring. If people are just creating things based purely on historical information, how will anything new be created?  

The same can be said for sonic branding. When we’re in a ‘discovery phase’ of a project we establish ‘audio cornerstones’ that are essentially principles that describe the brand at its core, which are also meaningful in music and sound e.g. bold, nostalgic, mysterious etc. I’m sure at some point in the not-so-distant future there will be a way of typing these audio cornerstones into a program that’ll create 100 different tracks that resemble these cornerstones – But they will lack the human touch that facilitates the emotional connection between brand and consumer. 

However, that doesn’t mean AI has no place in the creative process. We have a product called Ignite that uses AI to benchmark a brand’s values against 1000s of commercial tracks, built with the input of over 500,000 consumers. This roots the brand’s audio cornerstones in music that the client already knows and provides clarity on the creative direction. Our sound effectiveness partners, SoundOut, test the creative directions we’re exploring to validate our work and make sure the brief is being hit. They use AI in their products, making the process more efficient and accurate. When speaking about their new AI generated product (OnBrand) David Courtier-Dutton, CEO said “Technologies like OnBrand are just another tool that helps brands and agencies ensure that creative directions and music choices being explored are indeed aligned to the core brand values and deliver on the brief”

So, instead of using AI to create – We should view AI as a creative tool that can help make processes more efficient and the output less subjective. It can be a collaborator, used to steer creativity in the right direction, rather than replacing it altogether.

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[To share your insights with us, please write to sghosh@martechseries.com]

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