Fourth and Automated Analytics Launch AI powered Recruiting for Hourly Employees

Integrating programmatic bidding helps increase quality applicants, reduces costs, and accelerates talent sourcing

Fourth, the leader in workforce and inventory management solutions to the restaurant, hotel, retail, and leisure industries, announced an exclusive partnership with Doncaster, UK-based Automated Analytics to offer rapid recruitment via AI-powered programmatic bidding to US customers.

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Integrating Fourth’s PeopleMatter® applicant tracking system (ATS) with Automated Analytics’ TalentTrack AI-powered programmatic bidding, customers can optimize their ad targeting during high-traffic timeframes, lowering the cost per application. Beginning with Indeed, Fourth and Automated Analytics will roll out this capability with leading job boards nationwide.

“Current staffing shortages and the rising labor costs have made the competition to attract, engage, and employ talent critical to profitability in the hospitality industry,” said Clinton Anderson, CEO, Fourth. “Our partnership with Automated Analytics gives our customers the tools they need to beat the competition for talent.”

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Using conversion data generated by tracking the source to hire of every candidate, TalentTrack’s AI programmatic model generates a higher volume of better-quality candidates. By optimizing advertisements for the most cost-effective bid times, TalentTrack ensures budgets are focused on attracting and quickly hiring quality applicants.

“Using the power of AI to help customers identify and secure talent quicker and more effectively is how employers can win the battle for hourly employees and reduce staff shortages,” said Mark Taylor, CEO, Automated Analytics. “We are excited to work with Fourth and look forward to helping our customers find the right talent, save money, and be ready to welcome their guests.”

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