Ben Plomion, Author at AiThority

7 Ways AI Technology Can Enhance Your Brand’s NFT Strategy

Ben Plomion — Tue, 16 May 2023 10:00:52 +0000

Powerful artificial intelligence (AI) is no longer the stuff of optimistic (or doomsaying) science fiction. Its value is being proven across nearly every field of human endeavor every day, from art to science and beyond — but few places show off its unique strengths quite as well as the field of digital marketing. When combined with the new frontiers of commerce unlocked by NFTs (non-fungible tokens) and the broader Web3 space, AI is a force that no brand can afford to ignore.

But what does AI really mean for brands that are considering entering the NFT space, and how can it help you do better business from concept to creation to targeted campaign? Here are seven practical implementations you should start building toward right now.

1. AI Helps Brands Analyze the NFT Market

Building out your understanding of the current state of the NFT market is an essential first step, and it’s also an excellent point to build AI into your workflow. One of AI’s strongest suits is its capability to analyze mass quantities of data to surface valuable insights, and there may be no more data-rich marketplace than that of NFTs thanks to the inherent transparency of blockchain transactions. AI tech can help analyze trends in pricing and usage to determine your ideal drop conditions, and it can even identify potential buyers to concentrate your outreach on.

2. AI Tools Are Creating the Next Generation of Media

The viral popularity of AI art generation tools such as Dall-E 2 proves there’s no going back to a pre-AI world in terms of content creation. It doesn’t end at static images, either; AI is being used to create living art pieces that change over time; instantly-generated, fully voiced, interactive digital characters; and much more. The major question of the medium, of course, is whether AI creations can be copyrighted. But entertainment brands don’t need to remain in a holding pattern while we wait for legal precedent to be more clearly laid out. Involving skilled humans in the process of AI-driven content creation sets up a transformative fusion of machine possibilities and human ingenuity, leaving no question of ownership even as you create more and better art than ever before.

3. AI Automation Makes Building NFTs Faster

AI NFTs are the latest wave of digital collectibles that are changing the way commercial brands think about their industries, including art, gaming, music, film, finances, and even the legal, and how they connect to their consumers. AI’s role in making more, better NFTs doesn’t need to end at the creative stage, though. Artificial intelligence’s powerful aptitude for process automation can also be applied to marketing and promotional activities, especially for rolling out targeted campaigns. Even the act of uploading the NFTs for sale on marketplaces can be accelerated and improved with the speedy market research capabilities of AI.

The possibilities are exhilarating, but ensuring the unique appeal of your brand comes through in each piece and promotion means it should never be a hands-off experience. By leveraging AI technology in concert with blockchain technology, brands will unlock new opportunities for monetizing their digital assets and increase engagement with their customers. Working with the right asset tokenization partner will help you find the perfect approach that balances brand safety with the business opportunities of the blockchain.

4. AI Analytics Open New Insight Into Web3

The decentralized and semantic nature of Web3 means businesses have more and better data to use as they plot the course ahead. Rather than simply choosing from a menu of bandwagon trends to follow, the analytical strength of AI means it can help quickly identify deeper patterns and trends in that data, giving relevant advice and actionable insights to marketing teams. AI can even enhance the data collection process itself, facilitating the onboarding process for data sharing between brands and consumers — then using that data to create more personalized experiences for loyal customers.

5. AI Recommendation Engines Optimize Web3

Web3 offers new possibilities for doing business far beyond more secure transactions. The extra information offered by the semantic web means more powerful and personalized AI-driven recommendation engines are within reach, whether users are looking for their next home or up-and-coming musical artists. More personal recommendations mean more conversions and revenue for existing projects, but even NFT content itself can be tailored to customers based on their personal interests when imbued with the power of AI, instantly setting a brand’s offerings head and shoulders above the competition.

6. AI-Powered SEO Helps Boost NFT Visibility

Of course, you can’t rely solely on recommendation engines to surface your brand’s content. AI-powered search engine optimization offers an easier and faster path to increased engagement from customers who are already interested in what you have to offer. By performing tasks such as keyword research and identifying potential keywords and phrases to target, then aiding you with crafting the ideal pages and product descriptions to capture that intent, you can make sure your NFTs are always on top of the search results that matter most.

7. AI Tech Builds a Better Web3 Marketing Strategy

By putting together the data associated with NFTs and the behavior of potential buyers, AI is unlocking new ways to build content and create targeted marketing campaigns. But it doesn’t end there. After launching your next NFT project, you can continue to use AI tech to track its performance, monitoring reactions to make adjustments today and plan for even better launches tomorrow. The groundwork you’ve laid in building AI tech into your NFT strategy will continue to serve as a force multiplier throughout the life of your products and content.

With the broadened possibilities presented by the intersection of Web3 and AI, as well as the rapid adoption of the earliest public debuts of the blockchain, it’s clear that every brand will be a Web3 brand at some point in the near future. Why wait to bring yours on board?

[To share your insights with us, please write to sghosh@martechseries.com]

The post 7 Ways AI Technology Can Enhance Your Brand’s NFT Strategy appeared first on AiThority.

How AI NFTs Are Unlocking the Democratization of the Digital Economy

Ben Plomion — Tue, 14 Mar 2023 05:00:34 +0000

The promise of the information age was to empower individuals and democratize opportunities for anybody to be the next breakout star, source of wisdom, or business mogul. Although technological advancements have made this more accessible than ever, corporate gatekeepers, both new and old, quickly took the reins of our centralized digital economy. The new bosses weren’t so different from the old bosses, stifling the potential for true democratization of opportunities in the digital world.

To fully realize the potential of the new digital landscape for business, content consumption, and community-building, we need to discard outdated tools and adopt new ones that match the present reality. Fortunately, we have access to cutting-edge technologies that combine the decentralized power of Web3 with the staggering possibilities presented by developments in neural networks. This potent combination has given rise to AI NFTs, which have already demonstrated the potential to disrupt the entrenched control of the new gatekeepers over the creation and ownership of digital assets. By embracing this innovative approach, we can challenge the status quo and pave the way for a more open and democratized digital economy.

What Sets AI NFTs Apart?

Let’s start on the ground floor: An AI NFT is a non-fungible token that represents ownership of an AI model, or read more broadly, the blockchain-native products of one of those AI models. To use a more familiar example, AI NFTs could be the algorithms behind a generative AI artist as well as the images that artist creates. It is, or can be, both creator and creation.

Here are some of the proven advantages AI NFTs have for businesses, especially in the entertainment sector:

Create more, faster. By combining your artistic eye with the boundless generative potential of AI, you can generate an unprecedented amount of content at breakneck speed. And thanks to the blockchain, it’s easier than ever to establish ownership of your creations.

Invite new fans in. What if the token a fan used to gain access to your exclusive community also allowed them to interact with procedurally voiced versions of your beloved characters, or to intelligently share in the royalties for a crowdsourced album? AI NFTs present a powerful new avenue for fan engagement that was once beyond the realm of possibility.

Provide more utility. What would make people who have already invested in NFTs more likely to convert to your brand, or spend more if they’re already on board? As our study shows, the majority of NFT holders want to see more utility and creativity in their investments. Integrating AI NFTs into your brand offers an exciting and innovative way to make both happen.

The possibilities go much further still, but making the most of that potential in a way that’s brand-safe, effective, and sustainable requires an uncommon combination of tech and expertise. An asset tokenization partner can help you plot the right course for your brand.

How Are AI NFTs Democratizing the Future of Business?

You’ve seen how the transformative impact of AI NFTs can help boost engagement and bring in new fans. Yet these are only baby steps toward how AI NFTs can change the way we interact with and capitalize on the digital economy.

Breaking free of established platforms means brands and entrepreneurs alike can conduct their operations with reduced cost of ownership — no more paying the big players just to get access to the playground, since the blockchain is built to be equally accessible to anyone. Decentralization means more people can participate in meaningful ways, and the best ideas can rise to the top with minimal interference from those who used to hold the reins.

Within this decentralized digital economy, assets both familiar and new can be exchanged by anyone. Some of the most familiar types of assets finding new life on the blockchain include pieces of digital art, with human artists using AI technology to chart new possibilities for ever-evolving art that changes the longer you own it. Beyond the realm of exclusively digital creations, real-life collectibles are being bought and sold in fractional pieces, while real estate, natural resources, and beyond are also being given new life on the market.

As for new assets? Some are still coming into focus. But others have already proven their worth: owning and interacting with procedurally generated digital characters. Buying into the community for an upcoming prime time show to watch exclusive content before it debuts. The semantic nature of Web3 means each of these markets is more open than ever before to the possibilities of machine learning, their attributes and their histories laid bare for AI-augmented decision making.

Soon, no part of the creation process will be untouched by these expanded possibilities. By embracing this cutting-edge technology, you can position your brand to be a trailblazer at the forefront of this dynamic shift toward a more egalitarian and efficient democratized world.

Don’t wait any longer to explore the boundless potential of AI NFTs – the time to act is now.

[To share your insights with us, please write to sghosh@martechseries.com]

The post How AI NFTs Are Unlocking the Democratization of the Digital Economy appeared first on AiThority.