In their infancy, NFTs have suffered mightily from both misconceptions about the technology behind them and manipulation by fraudsters and hackers. Issues have arisen because many people, including creators, rushed to treat them as monetized cryptocurrency projects, tradable assets, and get-rich-fast investments. The more thoughtful, functional opportunities possible with them have often been overshadowed by hype, speculation, speed, and greed.

That’s finally starting to change — and it isn’t because brands made them collectibles or high-end coupons. It’s because evolving technical capabilities are steadily improving NFT functionality.

It’s still true that an NFT refers to an asset, most often an image, tokenized with a unique digital signature recorded on a decentralized, immutable blockchain like the Ethereum network. This signature on a distributed blockchain ledger, across thousands of computers worldwide, ensures that the NFT’s existence and transfer can be verified with an extremely high level of certainty — without relying on a central authority like a bank or broker. That’s well and good, but the public has largely remained unable to see this in practice, translate what it means, or find relevant applications to their lives and work.

With the emergence of programmable NFTs in 2023, we can now directly embed content and executable programs inside an NFT, which creates a significant difference in how we experience them, their utility, and even the jobs they can perform for us. My team’s new Immutable Miniverse Format (IMF), for example, immutably encodes — and can encrypt — tailored messages, games, music, binaries, and interactive experiences within an NFT, visualized as a string of secret code in motion. Importantly, this self-contained “miniverse” is embedded as part of the NFT artwork — without the technology burden of maintaining Web3 access points when being used on traditional social media.

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The Next Level with Generative AI

Fusing NFT art and programming code in a self-contained way is a significant development.

Programmable NFTs can be leveraged for work and play, shared on today’s social media platforms (Web2) and even serve as the building blocks of a kind of “app store” for Web3 and a more decentralized economy, comparable to today’s mobile phone apps. Additionally, the use cases in everyone’s mind involve generative AI technologies.

For good reason: the ultimate NFT utility may be the capacity to tokenize intelligence in a decentralized and immutable fashion.

Here, we’re not talking about using generative AI to churn out NFT art, rather the focus is on integrating LLM chat capabilities into programmable NFTs and ultimately empowering owners to program and mint their own NFTs to do this. My team is enabling NFT holders to have a private conversation with and within their NFT about the domain and knowledge embedded inside their NFT’s miniverse. This means leveraging a customized, fine-tuned version of an LLM, while not subjecting any input to third-party services that could opaquely use the data or violate privacy — a criticism leveled at OpenAI and others in a typical centralized GPT setting.

In fact, if you’re maximizing the strengths of both technologies, NFTs and gen AI, then:

• The embedded information on which an LLM conversation is based should be immutable, individualized, and decentralized.
• The conversation with such embedded information must preserve privacy. It does not need to reference any public GPT services.
• NFT creators must be committed to decentralized AI on Web3. Future iterations should and will allow a user to run their LLM model locally on the user’s own computer.

The protection of privacy possible with NFTs is a differentiator compared with using generative AI in a web application. A criticism of ChatGPT, BARD, and similar systems is that input from a user becomes data consumed by the generative AI, including proprietary input, and that can ultimately become available to other users. A generative tool like Microsoft’s Copilot stores input data, while assurances are made that it isn’t used for training large language models.

Still, the concern is that the power of massive data and its control becomes centralized even more by the hyperscaler giants of computing and the few smaller companies they back.

Blockchain’s fundamental decentralization and distribution means that generative AI NFTs can offer an alternative to that system of big data control.

Additionally, AI, as with mobile now, can leverage edge computing, not centralized cloud services.

Long-term Uses of Programmable NFTs in Life and Business

The viability of a technology depends on its ability to solve real problems and to create new possibilities and experiences beneficial to humanity and the world. Right now, we’re seeing a tremendous blooming of new uses for generative AI. When sharing information or when interaction needs to be secure, private, and impervious to short- or long-term systems failure or third-party dependency, the integration of NFTs and AI will prove especially handy.

In the personal realm, consider how you might preserve and interact with family history and important private documentation shared among family members over the long term, without pieces of that being scattered or permanently lost. Some families have members who live across the world and with whom they want to share information. Most people have family members dear to them who have passed away or will do so. Imagine an interactive record of your grandparents’ lives — one that you can have a conversation with. Imagine documenting family events from yesterday, five years ago, or fifty years ago that are less likely to be lost to time in a decentralized system. With programmable, AI-capable NFTs, you and your specified family members can own the assets with the data, the knowledge, the documents, and the interactive capabilities, as long as you have an internet connection. Digital existence and private access are distributed and not dependent on permission granted by a central authority or third party.

The same principles hold true for business uses.

Consider proprietary documentation, blueprints, and even trade secrets that need to be shared among specific engineers across a global workforce or from an older generation to a newer one within a company.

With an NFT, you could securely encrypt documentation, share it with an intended party, and, with generative AI capabilities, enable them to ask questions of it — even, in a sense, converse with engineers retired or long gone. Questions and answers about the documentation can instantly be translated into other languages.

Because NFTs are immutable and recorded permanently in a distributed public registry, impervious to deletion or third-party tampering, their potential for authenticating products and verifying lineage in the supply chain has often been noted.

Adding a layer of interactive inquiry with embedded generative AI makes this business use case even more exciting.

A programmable NFT or immutable “miniverse” with generative AI functionality is a new frontier in interactive, customized applications for personal and business use that truly puts ownership in individual hands. It’s time to lift NFTs out of the abyss of financial speculation and esoteric understanding and put the spotlight on their technical capabilities — which can make them useful for everyone.

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Ferdinand Mehlinger SEO Expert is using his decades of digital marketing experience to help Web 3 companies rise above their competition and dominate the decentralized internet of the future.

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Web 3 is regarded by many industry experts and technology evangelists to be the next step in the evolution of the internet. The biggest way in which it differs from the internet today is the decentralization of the data and infrastructure that forms its backbone. Web 3 will also bring with it a host of technological innovations.

The blockchain is the fundamental technology on which Web 3 will be built. The exchange of value between creators, platforms, and users will be transacted using cryptocurrencies. Artificial intelligence is expected to bring transparency in the way content is recommended to users. Web 3 may also popularize interactive audio-visual experiences in the metaverse.

Ferdinand Mehlinger believes that the early mover advantage is going to be key for Web 3 businesses. “As adoption increases, entrepreneurs who had the foresight to build communities before the gold rush will thrive,” Ferdinand says, “whereas companies that are still waiting to make their move are going to be at a disadvantage. You might feel intimidated to start building an audience for your Web 3 community because of the fractured landscape that is akin to the wild west right now. However, I look at these nascent days of Web 3 as an opportunity to be one of the first to claim your stake. You don’t have to wait for Web 3 to become relevant or mature. It is already here.”

Since Web 3 is a paradigm shift in how the internet works on a fundamental level, the rules of SEO that are in use right now may or may not be applicable. The internet today is centrally controlled by a few companies which dictate the terms of how businesses can market themselves. Since Web 3 is about dismantling the hold that they have over data and giving it back to the people, business owners working on Web 3 products need SEO strategies that recognize the needs of those who will pioneer its adoption.

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When asked about how businesses should approach SEO in Web 3, Ferdinand says, “A lot of the early adopters of Web 3 are smart and savvy users who are disillusioned with the current state of the internet. They are also vehemently protective of their privacy. They want their data and content to work for them instead of being monetized by giant corporations. So, you’re going to need smart SEO strategies that respect your target audience’s intelligence and desire for autonomy. To reach out to them, you must go where they are – forums, Discords, influencers, and more. Web 3 marketing is a whole different beast that requires a deep understanding of how these communities form and spread their message. I and my team of Web 3 SEO Experts at Bluoo Digital can help you tame it.”

Ferdinand Mehlinger is an experienced SEO expert and keynote speaker. He was part of the original team that developed the precursor to Google, the most visited website in the world today. His involvement in the industry from its inception gives him a unique insight into how to drive organic traffic and conversions for his clients. Ferdinand’s work encompasses a wide range of industries including E-waste and biotech companies, fitness influencers, social media apps, and digital marketing agencies.

Bluoo Digital, the company that Ferdinand founded in 2010, specializes in SEO while also offering services such as programming, development, web design, graphics, and business automation. The SEO agency’s client list includes big names such as the U.S. Military, JIT Enterprises, Jeunesse Global, The MLS, Redfin, and Warner Brothers. The company is now leading the Web 3 SEO transitioning phase by building relationships with Web 3 platforms like Pinata.cloud and Submarine.me.

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planetRE, the nation’s leading enterprise cloud vendor, has announced on the eve of ALTA One 2022, the Annual North American Title company event, the launch of world’s first, patent pending Web 3 based Digital Identity Management and passwordless system under the Skyharbor brand.

The system is expected to be deployed as API sets in late Q4/early Q1 2023. Company also plans to bring a traditional API based Web 2 system so customers can make a choice of either implementation.

Every user on the web knows how painful the process of password creation, maintenance, updating is on various sites with frustrating lock outs due to incorrect entries, repeat CAPTCHAs etc. Consumers typically bounce off sites as potential leads, making organizations lose a lot of new business leads and frustrating existing clients. Passwordless solutions on the web today that use traditional 2FA or MFA techniques have their own limitations.

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The new technology is expected to remove many of the obstacles making user onboarding and ongoing verification frictionless and scalable. After a simple one-time registration, users can get in with future logins without repeated 2FA clicks. Passwordless systems are expected to improve website lead conversions by 60% as per industry claims.

“This technology is a major breakthrough in this space” said Subrao Shenoy, CEO of planetRE. “We expect to scale and cater to developers, businesses and industries globally that can benefit on the merits of the new system”.

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LootMogul announced that an agreement has been made for Hoop Culture Inc. to acquire the naming rights for the Metaverse Arena in Orlando.

The terms of the deal also include an agreement for Hoop Culture to place five retail/experiential stores in five Arenas within the LootMogul Metaverse.

“We have been receiving a high number of inquiries for naming rights in our Sports Metaverse, and penning this agreement with Hoop Culture, one of the fastest growing apparel brands, is phenomenal.

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Our goal is to onboard all major brands in our sports metaverse, convert their web 2 consumers to web 3 and vice-versa; essentially create a whole new revenue stream in the metaverse for all brands,” stated Raj Rajkotia, LootMogul CEO.

“To obtain the naming rights for the Orlando Arena is a tremendous day in the continued growth of Hoop Culture,” said Mike Brown, President of Hoop Culture.

“Having Hoop Culture stores in five LootMogul Metaverse Arenas will continue to expand our brand and place us in front of hundreds of millions of potential customers. Game players will be able to represent the Hoop Culture brand within the Metaverse and purchase physical products that will be sent directly to the customer. Truly a game changer,” added Brown.

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Tribal, a B2B payments and financing platform for emerging markets, has launched Tribal Ventures, a new fund that will offer equity financing for early-stage fintech companies. The fund is specifically designed to support projects that share Tribal’s mission to help small and medium-sized businesses (SMBs) thrive in emerging markets. Tribal Ventures will provide qualifying startups across the globe with investments of up to USD 250,000.

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In 2021, according to a recent report, global fintech startups raised USD 132 billion in funding which accounted for 21 percent of all venture dollars deployed that year. As a group, fintechs closed the highest number of early-stage deals in any industry. Tribal Ventures is designed to further support these early-stage SMBs in a time of major growth, helping fintechs across the world focus on impact through innovation.

“We created Tribal Ventures to help build an ecosystem that addresses a broader group of entrepreneurs with a more robust support system and set of resources,” said Christine Chang, Tribal’s Head of Corporate Development and Ventures, who will be leading this initiative. “The B2B space is the next frontier in terms of what venture-backed startups can solve. We’re excited to invest in the best founders in this space, including crypto companies.”

Although there are no geographic limitations on which startups can apply, Tribal Ventures will support startups that also aim to support SMBs in emerging markets.
“Tribal Ventures is focused on supporting companies that leverage blockchain technology to provide emerging market SMBs faster, easier, and more efficient access to financial services,” said Mohamed Elkasstawi, Chief Strategy Officer at Tribal.

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“New use-cases are emerging every day and Tribal is here to support that innovation.”
Tribal Ventures is not Tribal’s first show of support for blockchain technology. Most recently, Tribal announced a partnership with Visa to provide SMBs in the Latin American and Caribbean regions with increased access to both traditional and decentralized financial (DeFi) tools. Before that, in January 2022, Tribal also completed the first-ever USD 40 million hybrid debt round combining stablecoins and fiat and began leveraging stablecoins to create a faster and more affordable mechanism for cross-border payments.

In traditional funding, Tribal closed its Series B this February, raising USD 60 million to support the continued development and expansion of its suite of financial services to help Latin American SMBs.

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Diversity in Blockchain (DiB), a female-founded 501(c)(3) publishes the Second Annual Report on the State of Diversity in Blockchain, a benchmark paper that tackles diversity issues in Web 3. Backed by KPMG, Circle, and Digital Asset, DiB promotes positive change through networking and dialogue with participants in the space.

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“Increasing the number of female and diverse individuals in the blockchain and crypto ecosystem is attainable”

The 2021 report shows the trend shifting toward more black and Hispanic crypto investors than white. “It could be that crypto is considered a more accessible investing option for underrepresented groups,” says Susan Joseph, Executive Director of DIB. “It’s a positive change, but we need to ensure historically underrepresented groups can continue to participate and also transact at less cost and grow wealth.”

Joseph, an attorney, founder/CEO of an NSF-funded startup incorporating blockchain technology, Healthtrends.ai, and Executive Director, Fintech at Cornell, Cornell SC Johnson College of Business, runs DIB pro bono with fellow officers Anna Ashurov, Jennifer Zegel, and co-founders Shawnna Hoffman and Michelle Gitlitz.

“Equality in blockchain is critical. Our work ensures there is an inclusive network within the community,” said Zegel. “Increasing the number of female and diverse individuals in the blockchain and crypto ecosystem is attainable,” adds Gitlitz. “The toolkit provided in the report is a great resource. We also offer assistance to organizations that need help in diversifying their workforce.”

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“Oftentimes, organizations lack tangible and measurable recommendations”, said Ashurov. “DiB encourages the blockchain ecosystem to use a set of tangible goals that will ultimately lead to measurable results and improvements in the industry, and the report provides just that.”

Hoffman adds: “With technology as globally significant as blockchain, the importance and benefits of a diverse and inclusive workforce are magnified. Blockchain is on a trajectory to impact every human.”

Eric Scaringe from the KPMG D&I on the Block team stated “How our diverse teams came together and crafted this paper truly exemplifies how creativity and innovation is born through diverse teams. We are truly better together!”

Diversity in Blockchain Inc. is committed to creating equal, open, and inclusive opportunities in the blockchain industry. Through education, discussion, and engagement DiB can build an inclusive support network as revolutionary as the blockchain itself.

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Non-Fungible Tokens or NFTs have become one of the priciest Web 3 assets in the last couple of months. Many people interested in one can now skip the technical side of things by using a newly launched no-code NFT Generation platform, Generate NFT Online. The platform offers technical and non-technical users a chance to generate NFT of choice to keep.

Generate NFT Online is a new online platform that offers technical and non-technical NFT creators an equal chance to create their own NFT collections. The no-code platform allows users to mint NFT collections while also supporting various media file extensions like images, gifs, and even videos. Users who wish to launch an NFT project can leverage the platform to generate an entire collection in 30 minutes or less without typing a single line of code.

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Designed for NFT artists who want a faster and more seamless way to generate NFTs, the generate nft online platform comes with many promises, including its ease of use as no programming is required for users to generate their NFT arts. Additionally, users can easily generate their NFTs by importing their media, creating the desired layers, setting the trait rarities, and generating the NFTs in simple steps.

Users on the platform will also get help with metadata generation for each art minted. The platform is designed to generate metadata compatible with both Ethereum and Solana blockchains. Those who wish to scale their NFTs will also have access to different trait rarity levels between 1 to 100%. Users who wish to use the platform to build a collection and sell to interested believers can generate a mint button for their project. With the mint button, their followers and interested parties can easily own a piece or more of their art from their website or any channel.

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Generate NFT Online aims to promote community building by offering referrals to users, allowing them to earn as much as 10% commission on all referrals sent to the platform to generate a nft collection. Other perks and benefits of using the platform include, exporting nft as image, gifs, or videos, no account required to generate NFTs, 24/7 customer support for inquiries and requests, and hosted mint pages.

Interested persons who wish to take advantage of the simple, no-code approach to minting an NFT collection can visit their website for more information. The platform is currently running a discount promotion on their plans and packages, thus allowing users to save money while getting great services.

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Whether you’re looking for SEO or marketing services, KISS PR Digital Marketing & Web 3 is now offering support for cryptocurrency. This allows clients to have both SEO and marketing services across the board, as well as a firm grasp on digital strategy.

KISS PR Brand Story, one of Texas’ leading digital public relations & storytelling platforms, has recently launched its blockchain marketing services to help crypto, NFT, and DeFi companies with projects and company announcements.

For over a decade, KISS PR Brand Story has been helping startup blockchain company owners get their projects known in the crypto world and on mainstream media.

“We help companies promote their crypto, NFT, DeFi, and any blockchain-related projects using our content distribution platform,” said Rene Perras, KISS PR Executive.

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“And because we know that most of them are startups, we offer them affordable price options,” Perras added.

Asked what specific blockchain marketing services KISS PR Web 3 Technology provides, Kashif Sultan head of Web 3 enumerated six sub-services.

“We do news press releases, banner advertisement campaigns, influencers marketing, affiliate marketing, and Web 3 development services. Sultan.

“We also do social media marketing, including Telegram groups, Reddit, and Tiktok.,” Sultan added.

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According to its website, here’s how KISS PR Brand Story’s NFT Promotion and Marketing works:

• Allows company owners to access influencer marketing and NFT shilling campaigns.
• Helps attract targeted traffic and investors to an NFT project.
• Helps organize an interview with creators to raise awareness of their NFT.
• Helps outreach to journalists, news portals, and other media contacts.

KISS PR Brand Story’s leading edge from other content distribution services include:

• They have a highly reputable team with years of crypto marketing experience based in the USA.
• They offer a quick and easy turnaround.
• They have direct access to news media and journalists & influencers.

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Bjarne Melgaard, often touted as the heir of Edvard Munch in collaboration with the WEB 3 company NFTU enters the crypto-market, with a series of NFT Lightbulb Men.

The Norwegian artist has partnered with UK based NFTU to release a collection of 1122 unique Lightbulb Man NFT pieces – birthing new life into the infamous figure on the Ethereum Blockchain. It is not the first reimagining of the work, often ahead of his contemporaries Melgaard is always looking for new ways to explore the immortalised sculpture. The Lightbulb man has already been digitized through augmented reality via a mobile-app. This time around the artist has chosen to experiment with the Metaverse, creating the world of Skygge, the fictional realm explores many of the darker themes of his work. The artist is no stranger to creating immersive virtual landscapes, previously partaking in a virtual reality exhibition in Berlin where he utilised digital mediums to replicate the experience of the naturally occurring chemical DMT. The artist is now entering Web3 hosting a pre-sale, party in Decentraland, featuring industrial tech DJ and friend of the artist DJ Hell, Melgaard who is equally censored and celebrated is integrating POAP’s into the event – it is an important aspect for Melgaard who has been a victim of vandalism in the past for his work and his viewership to be immutable. As an artist it is important for Bjarne to evolve and shape the future, he is described as a paradigm disruptor and the collection is a fusion of technical and artistic innovation.

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The beauty of the Lightbulb Man and his disturbing presence are not easily articulated beyond the figure itself, yet Melgaard’s reworking of the sculpture in sombre expressions against vivid colours with Web3 distribution reopens discussion around the mythical piece. The physical Lightbulb Man currently stands a lone bronze figure in the Norwegian National Gallery.

NFTU are an NFT Consultancy with a unique and broad range of experience from both Web2 and Web3. NFTU are NFT maximalists with a passion for the crypto-art ecosystem and blockchain in general.

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