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Jobstreet by Seek Launches New AI-Powered Platform to Transform Singapore’s Job and Talent Search Journey

The new platform leverages parent company SEEK’s cutting-edge artificial intelligence (AI) technology to offer better job matches, experiences and insights for Singaporean jobseekers and employers

Jobstreet by SEEK, Singapore’s leading career and talent partner, announced the transformation of its employment platform, redefining the way talent and employers connect with AI. The new platform uses its parent company SEEK’s world-class AI technology to offer better job matches, new experiences and deeper insights for both Singaporean jobseekers and employers.

The transformation of the Jobstreet platform stems from SEEK’s ~S$158 million (AUD$180 million) investment across the last three years to unify its three online employment marketplaces in APAC, namely SEEK (in Australia and New Zealand), Jobstreet (in Singapore, Malaysia, the Philippines and Indonesia), and JobsDB (in Hong Kong and Thailand).

This transformation enables the company to accelerate growth and unlock a larger opportunity across the APAC region. At the program’s completion by early 2024, Singaporean jobseekers and employers will have access to more job opportunities and a larger talent pool across SEEK’s entire APAC region.

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“We are thrilled to announce a transformative update for Jobstreet by SEEK, aimed at enhancing support for the job and talent search process in Singapore. We are excited to facilitate seamless connections between jobseekers and employers, anticipating the opportunity to match them based on specific skills, job roles, and career aspirations effortlessly. This is particularly crucial given the highly dynamic employment landscape. The integration of SEEK’s cutting-edge AI technology is set to improve intuitive matching and elevate the Jobstreet platform, playing a pivotal role in achieving this goal.” says Chew Siew Mee, Managing Director, Jobstreet by SEEK (Singapore).

She added, “As Singapore strives towards becoming a digital nation, Jobstreet by SEEK remains committed to supporting the evolving needs of the workforce. This transformation serves as a testament to our continual efforts to stay at the forefront of industry advancements.”

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The new Jobstreet by SEEK platform employs AI models to assess talent suitability, shortlist applications, and provide personalised recommendations by processing data from various sources, including the talent’s resumes, the job ad descriptions, and the employer’s past behaviours. With that, talent will now see a ‘Top Applicant Badge’ if they are a strong applicant for the position, which increases the chance of them applying for the role, and ultimately creating better matches as their experience and skills align with the job requirements. This also benefits employers who would receive a more qualified and relevant list of applications for the job vacancies that they publish.

To make the talent-hunting process more efficient for employers, they can also choose to include AI-recommended screening questions for their job posts, as part of the job application process. This way, the most suitable talent can be easily identified based on their responses to the questions.

The AI-powered platform also introduces a new feature – the predictive approachability signal – to assist in matching talent with potential employers more effectively. By using state-of-the-art predictive technology, Jobstreet by SEEK is able to anticipate talent that may be approachable to discuss a new job opportunity, even before the vacancy has been advertised. Whether or not a talent is marked as approachable to employers depends on a range of factors, some of which include how active the talent is on Jobstreet by SEEK and what information they have in their profile. This feature is particularly helpful for employers who want to headhunt for the right person to fill their role.

Besides that, Singaporean jobseekers can now decide on their profile visibility on the new platform, signalling to employers that they are open to job opportunities even if they are not actively applying for jobs. This makes it easier for employers to proactively contact talent with opportunities, if applicable.

Jobstreet by SEEK provides Singaporean talent with insightful, data-backed career advice and salary information on the platform. This helps them to navigate conversations around wages by knowing their salary ranges, or make informed decisions around their careers.

Continuous investment in AI technology

The new platform will help link talent with the right job opportunities, increasing the chances of landing the right job. Jobstreet now draws on its parent company SEEK’s over 25 years of APAC-wide data, optimising it for Singapore, based on local insights drawn on over two decades of operation in the market. This is driven by SEEK’s data and AI team of over 200 people, who are completely focused on the APAC region.

“At SEEK, we are committed to leveraging data and technology to provide the most effective, efficient and fair recruitment solutions for talent and employers. We have been investing heavily in data and AI for over a decade with strong results and will continue to do so as we aspire to make our products more effortless, personalised and trusted for our customers,” said Grant Wright, General Manager of Marketplace and AI Products at SEEK.

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Jobstreet is the leading employment platform in Southeast Asia, helping people live more fulfilling and productive working lives and helping organisations succeed. It is a subsidiary of SEEK, a diverse group of companies comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK is listed on the Australian Securities Exchange and has a strong presence across the APAC region, including six Asian markets – Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand – through the Jobstreet and JobsDB brands. SEEK attracts over 500 million visits a year in Asia.

[To share your insights with us, please write to sghosh@martechseries.com]

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