It’s no secret that the tech industry is continually evolving, but oftentimes these technological advancements aren’t recognized by the general public until they’ve become integrated into the realm of media and entertainment. So, although artificial intelligence (AI) and its uses have been around for a long time, their presence in film, television, and media has put it fully in the spotlight.
Until recently, the media and entertainment industry’s notion of AI was something akin to science fiction. Now, with the help of actual AI applications and software, the industry is capable of achieving more than ever before—on and off the screen.
How Hollywood Is Using AI to Accelerate Creativity
AI is ushering in a new approach to creativity, expanding the scope of what’s possible in terms of increasing the volume of content creation, maximizing revenue opportunities, and more. Here are some important use cases for the media and entertainment industry.
AI Voice and Voice Clones
Streamline Post-Production
From fast-tracking the editing process to expanding audience reach, there are a number of solutions that AI voice presents in the post-production process. This could look like using talent voiceovers for scenes with corrupted or lost audio, or hyper-realistic AI dubbing to produce the content in different languages—all while cutting the need for additional recording time.
Build Greater Accessibility
Audio descriptions narrate visual cues and events that visually impaired individuals would otherwise not be able to experience, making this an important tool in terms of accessibility. With AI, creating audio descriptions becomes a much faster, more efficient, and more accurate process, enabling productions to create more accessible content and reach a wider audience that they might not have been able to include before.
Create New Opportunities for Talent
AI voice also creates opportunities for talent and content creators to maximize their time and find new revenue streams. By authorizing an AI voice clone, actors, brand ambassadors, athletes, and celebrities can save time while working on multiple projects. AI voice and digital humans also present opportunities for creators and storytellers to bring back legacy talent, as well as age and de-age characters.
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AI Digital Asset Management and Commercial Licensing
Improve Digital Archive Visibility
Currently, the vast majority of media and entertainment organizations still don’t have an easy view into their archives, but AI can help simplify and streamline the organizational process. By tagging media with metadata using AI engines that are trained to recognize faces, logos, and more, media teams can easily organize and surface their assets using an AI-powered digital asset management (DAM) or media asset management (MAM) solution.
Find More Opportunities for Monetization
With media files that have been efficiently indexed, organized, and managed in a DAM or MAM solution, media organizations can more easily expose their content to third parties for licensing purposes, creating a clearer path for finding new revenue opportunities. Plus, this becomes especially easy if that asset management solution offers an eCommerce feature within its platform.
Protect and Secure Assets
With the power of AI, media organizations can quickly surface the right media assets for creative projects, while protecting, promoting, and monetizing rights and permissions for rights holders. By using cognitive engine data, rights holders and potential content buyers can search for specific media (such as transcription, faces, text, objects, audio keywords, and logos) more efficiently.
The AI of today is capable of truly remarkable things—some use cases even go beyond what we’ve seen in our favorite sci-fi films and shows. But rather than a plot device, AI has proven itself in the real world as a tool with commercial appeal, marketability, revenue potential, and, most importantly, the ability to drive previously untapped creativity.
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