Qgiv introduces Fundraising IQ, a set of AI, machine learning, and data science tools designed to optimize fundraising results and reduce administrative tasks for fundraisers.
Qgiv, a leading provider of fundraising technology solutions, announced its strategy for embracing artificial intelligence and machine learning across the platform with its latest set of features, Fundraising Intelligence by Qgiv (Fundraising IQ). This collection of tools is designed to empower nonprofits and fundraisers to maximize their impact by simplifying day-to-day tasks.
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Simultaneously, Qgiv has joined Fundraising.AI’s Framework Toward Responsible AI for Fundraising, a groundbreaking initiative dedicated to promoting ethical and responsible use of AI in the nonprofit sector. Qgiv will join the Fundraising.AI steering committee, a collaborative of industry leaders, nonprofits, and AI experts to help establish ethical principles to guide the deployment of AI use in the nonprofit industry.
“AI has been around for many years, but only recently has it become available for more consumer-based applications. Our goal is to connect nonprofits with the power of AI, responsibly and ethically, to help them achieve their full fundraising potential and further their missions,” said Todd Baylis, CEO of Qgiv, Inc. “The release of Fundraising IQ and our commitment to the Framework Toward Responsible AI for Fundraising is only the beginning—our hope is that AI-driven solutions can help reduce burnout among fundraisers by automating manual tasks and ultimately improve the giving experience.”
Fundraising IQ represents a significant leap forward in the fundraising industry, equipping nonprofits with cutting-edge AI, data science, and machine learning tools to enhance their fundraising campaigns, donor engagement, and overall efficiency. Launched and soon to be released features that fall under Fundraising IQ include:
- Dynamic Giving Amounts: Fundraising IQ leverages machine learning to analyze donor data and suggest dynamic, personalized donation amounts to donors to increase conversions.
- Generate Emails with AI: Qgiv’s Fundraising Content Assistant uses AI to help nonprofit teams craft peer-to-peer emails in seconds, freeing up time for fundraisers to focus on building meaningful relationships with their donors.
- Auction Item Recommendations: Organization’s using Qgiv’s auction tools can maximize their revenue and save time with suggested starting bids and bid increments to optimize performance.
- Automated Campaign Improvement Suggestions: Fundraising IQ continuously analyzes campaign performance, and will soon provide real-time benchmarks to help organizations optimize their fundraising efforts for maximum impact.
- AI-Generated Fraud Protection: To protect nonprofits from fraud and mitigate card testing, Qgiv has adopted an AI-enhanced fraud protection system that detects bots and malicious card tests. This automated security measure has resulted in a 97% drop in card testing on Qgiv forms.
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“We view the rise of AI in technology, and launch of Fundraising IQ, as an exciting opportunity to help busy nonprofit teams raise more for their missions. As we look towards the future, Qgiv clients can expect to see more time saving, AI-powered solutions implemented within the platform,” said Chris Morata, vice president of product at Qgiv. Inc.
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