B2B Marketing

Generative AI in marketing is a disruptive force-- every aspect of marketing is permanently reshaped by the novel technology. According to a survey of…

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. At our…

Hi, Abhishek. Welcome to the AiThority Interview Series. Please tell us about your current role at LinkedIn. I’m the VP of Product Management for…

In today's fast-paced digital era, marketers face a daunting task: proving their worth in an industry driven by data and results. The old-fashioned…

Against the backdrop of economic uncertainty and a stringent labor market impacting businesses of all sizes, sales remain a key function of continuity…

The Futurum Group is the world’s largest independent tech analyst and research firm in the $9.4B research and consulting market.…

Marketing can sometimes feel like a one-way conversation. With interactive marketing it becomes a conversation.  Interactive B2B marketing tools…

Accenture and Adobe are collaborating to help enterprise marketers unlock the value of their content supply chains. The companies have worked together…

Blend360, a global provider of data, analytics, and talent solutions for Fortune 500 companies, announced the appointment of Adam Mincham, SVP of…

Full Circle Insights announced the company has achieved strong marketplace momentum as 2022 winds down, and is poised for significant growth in the…