Machine Learning AI, E-Commerce and Advertising: Key Trends You Need to Know in 2024 Harley Ramien Dec 18, 2023 While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the…
Native and Programmatic Advertising SeenThis and Audi Double CTR and Cut Emissions in Inaugural Partnership AIT Staff Writer Dec 15, 2023 Adaptive streaming technology platform SeenThis and Audi have announced the results of their first digital campaign together, with SeenThis’s…
Machine Learning Credera Achieves new AWS Advertising and Marketing Technology Competency PR Newswire Nov 30, 2023 Credera, a global boutique consulting firm focused on strategy, transformation, data, artificial intelligence, and technology, announced that it has…
Technology Shell USA, Finalizes Acquisition of Volta Inc., Scaling up Its US Public EV Charging Network AIT News Desk Nov 20, 2023 Shell USA, Inc., a subsidiary of Shell plc, has completed the previously announced acquisition of Volta Inc. (Volta) in an all-cash transaction valued…
Technology The Cookie’s Already Crumbled – So What Are Advertisers Waiting For? Thomas Ives Nov 20, 2023 With the first stages of Google’s ‘Cookiegeddon’ less than two months away, digital advertisers are still scrambling to find solutions that will…
Technology LiveRamp Boosts Co-op’s Capabilities in First-party Marketing and Retail Media Management AIT News Desk Oct 26, 2023 The partnership will unlock first-party data collaboration for brands to target audiences at scaleand measure success across the customer journey …
Technology Intentwise Launches Amazon Data Unification and Ad Optimization Platform in Japan PRNewswire Oct 24, 2023 Intentwise, an analytics-driven platform for brands and agencies to optimize their Amazon channel, announced the launch of its suite of solutions in…
Machine Learning IAS Launches New Made for Advertising AI-Driven Site Detection and Avoidance Technology PRNewswire Oct 17, 2023 Latest innovation leverages AI to uncover low-quality sites at scale and minimize wasted ad spend Integral Ad Science, a leading global media…
Technology MGID Partners With Pixalate to Address Ad Fraud and Monitor Traffic Quality Business Wire Sep 28, 2023 MGID, the global advertising platform, announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy and…
Technology Marin Software Announces HubSpot Integration Business Wire Sep 27, 2023 Connect the entire customer journey by uniting your search and social ads with HubSpot data Marin Software has unveiled an innovative…